Best Tools To Manage Company Social Networks

The Internet and social networks have made concepts such as remoteness or inaccessibility go out of style. Communication is reinvented every day. Anyone can establish contact with people they do not know and find out what they do.

The social networks of B2B companies, with the aim of achieving maximum projection, assume the role of virtual public relations, offering their clients a closer virtual face, transmitting their values and creating new communication channels, undoubtedly more in line with the XXI century.

Today there are many tools at your fingertips that will save you time and money when managing the social profiles of companies.

You may already know some of them. However, we present the seven best tools to manage company social networks.

The best tools to manage social networks

Hoot-suite

Hootsuite is one of the most popular social media management tools and helps keep all your social profiles under control at a glance.

The most popular social networks are Facebook and Twitter, so these are the virtual territories that are always in the spotlight of users.

Facebook for B2B companies offers many advantages, and, on the other hand, the benefits of prospecting on Twitter for companies are more than proven.

Nevertheless, LinkedIn is one of the most valuable platforms companies have to make themselves known.

Hootsuite is a tool that allows businesses to post to their networks efficiently.

The information or the timeline can be organized in tabs and columns, allowing you to analyze and view the information shared by other companies or users on the networks.

The most important functions that can perform with this tool are:

Monitor all the social profiles of your company, since it supports all the important social networks: Facebook, Twitter, Instagram, YouTube, the LinkedIn professional network and even the FourSquare platform (based on locations).

Schedule publications to be influential at a specific time.
Monitor keywords or hashtags, which is very useful to monitor a fair or event, a topic of interest, etc.

Hootsuite is a free tool that offers access to more paid features.

Tweetdeck

Twitter has become part of our daily lives, but the network of 140 characters covers so much and offers such a quantity of content that it is convenient to be selective.

This application specialises solely in Twitter and is used to see precisely what you want to see.

Some of the functions you can perform with Tweetdeck are:

Schedule tweets.

Group Twitter accounts.

View and analyze the activity of your company in several columns.

The main virtues of this tool are its powerful filters. It will be easier for you to separate those most relevant publications and be aware of them, thanks to the warning notifications that you will receive when there are new publications.

Thanks to all these functions, Tweetdeck is the most popular Twitter manager among users; with it, there will be nothing on this social network that escapes you.

Like Hootsuite and Buffer, it’s a free tool with premium options.

Buffer

A buffer is a tool focused on post scheduling.

It allows you to link all the social profiles that a company has (Facebook, Twitter, and LinkedIn) and decide when the updates will be published.

Buffer is a very useful tool, for example, when it comes to making weekly schedules, since you only have to indicate the desired time and Buffer will take care of publishing them, thus saving you from having to do it manually for the rest of the week.

Although Buffer is not as wide-ranging a tool as Hootsuite, its strong point is the organization of periodic tasks that you can not worry about during the following days.

This feature sets it apart from its competitors and is one that your schedule will appreciate.

SocialOomph

We’ve talked about tools to visualize, filter, and organize social media activity and automatically post, which is essential.

But when you make your content, it’s a good idea to go a few steps further, and this is where SocialOomph offers some exciting options, such as:

Schedule tweets and filter by keywords.
Save and reuse post drafts to save time writing posts.
Shorten links to web pages.
Manage direct messages and display mentions and retweets of your statements made from other accounts.

This tool is compatible with Facebook, Twitter, LinkedIn, the Plurk microblogging network, and other blog creation and editing platforms.

Some of its functions are free, but the most powerful requires a paid subscription. This will be profitable if you know how to use it properly.

IFTTT

IFTTT stands for If This Then That, which translates to “if this happens, do that”.

And this is exactly what this tool does: relate social networks to each other and execute tasks when a condition is met.

The best thing about IFTTT is the execution and automation of tasks simultaneously in the different social networks. Still, it connects and integrates them with Hootsuite and Buffer, making them very powerful.

IFTTT is the perfect partner to keep all of your company’s social networks under control.

Audiense

How well do you know your followers on Twitter?

Do you know if, among them, you could have a user who sets trends or at what time you should publish your posts to reach them optimally?

Audiense (formerly SocialBro) knows this and helps you take it into account by analyzing your community of followers through their own “timelines”.

This tool is powerful to analyze audiences and know almost everything about your followers.

Some of the most practical functions are:

Know the best time to tweet content and thus achieve more visibility and dissemination. Content is essential, but knowing the best time to share it is vital.

Analyze your community based on geographic criteria, interests, hashtags they use.

Locate new users to follow.

Identify users to unfollow.

Please take a look at your competitors and provide you with information on measuring yourself against them with Twitter as a fiefdom.

And this is just a sample of what you can do with this tool.

Audiense is a free tool, but it has many exciting options that you can get with the paid option.

Twiwi

Once again, we return to Twitter and, if the content we publish on this network is important, the user accounts of the followers or those we decide to follow are no less so.

Tweepi emphasizes batch actions and can simultaneously interact with 200 user accounts in its Pro version to subscribe or unfollow them.

The utility that Tweepi presents for the most active tweeters reaches the maximum in actions to provide new subscribers with the well-known “follow back”, that is, to follow an account that follows you.

With this maneuver, you return the currency to users who are only looking to increase their follower counter to abandon you right away.

Tweepi can clean or cut ties with accounts that are not mutually followed.If you value your followers and want to get a cross-section of interest in your activity, Tweepi is the tool for you.