Differences Between SEO, SEM, SMO And SMM?

In Digital Marketing, it is common to find acronyms that can confuse us despite being familiar with them. Today we are going to help you decipher some of them. Read on to discover the differences between SEO, SEM, SMO, and SMM.

Differences between SEO, SEM, SMO, and SMM

SEO

SEO stands for Search Engine Optimization, that is, Search Engine Optimization. It is the set of optimization techniques and strategies carried out on a web page to improve its presence in the organic results of search engines such as Google, Bing, or Yahoo.

Thanks to SEO positioning, we can get our website to increase search engine rankings. In this way, we will obtain greater visibility and more web traffic.

All SEO positioning strategies consist of two different parts:

On Page SEO. This category includes all those aspects related to the optimization of a website. These aspects range from the inclusion of keywords in the content, title, and tags to the loading speed of the web, both on mobile and desktop devices.
Off-Page SEO. This category includes those factors on which the optimization of a strategy is based, such as the creation of relevant backlinks, exciting and quality content, and, in short, the optimal use of traditional Marketing techniques adapted to the environment. On-line. These categories are addressed in Black Hat SEO and White Hat SEO, two concepts that refer to the type of strategy developed.

SEM

SEM ( Search Engine Marketing ) translates as Search Engine Marketing or Search Engine Marketing. It is a Digital Marketing strategy that consists of designing and developing paid advertising campaigns based on specific keywords. The objective is the same as the previous case: to appear among the first search results.

SEM positioning encompasses everything related to PPC advertising, or Pay Per Click, in search engines. Pay Per Click is a strategy where a search engine is paid based on the ad’s clicks.

Search engine ads are managed through Google AdWords, Yahoo Search Marketing, or Microsoft Ad Center. They can appear both to the right of the search results and at the beginning and their cost varies depending on the clicks that the ad obtains, which will appear when users perform a search with the keywords that have been contracted.

SMO

The acronym SMO refers to Social Media Optimization, which translates as Social Media Optimization, although the term Positioning in Social Networks is better known. It consists of developing strategies focused on the different profiles of a business on social networks to discover on which platforms specific content can be promoted.

Positioning strategies in Social Networks have the optimization in social platforms as their mission. Thanks to them, companies can increase the visibility of their profiles and the content created by them in these media.

All SMO strategies must reach the right audience, those users who are interested in the shared content. To do this, it is necessary to focus the content well because, in this way, we will be able to increase web traffic without having to invest a lot of money. Otherwise, our actions will be a waste of time.

SMM

SMM ( Social Media Marketing ), which translates as Social Media Marketing, is the newest term of all that we have explained. It is about promoting a web page through social networks, in which you can reach a wide range of customers.

It is based on two-way communication between the brand and users. The objective is to create a community or group of followers, establish an information channel for them and receive feedback.

The relationship between SMM and SMO is the same as between SEM and SEO since it is paid to advertise, but, in this case, on social networks. In the same way that occurs in SEM, the advertiser pays for each click that is made on his ad. The difference between SMM and SEM is that SMM allows you to add behavioral trends to search to reach each brand’s target audience easily.