Steps To Optimize Your LinkedIn Profile

Today having a good LinkedIn profile is as essential to finding or changing jobs as preparing our CV correctly.

Currently, LinkedIn can boast of being the most popular social network for professional matters globally. It has around 500 million users in 200 countries and territories worldwide.

Thanks to its high number of users, LinkedIn allows us to establish valuable contacts to develop our professional careers with other users who share interests. But to reach the right people, our LinkedIn profile must show the best of ourselves appropriately.

Joining this social network is easy. Anyone can have a LinkedIn profile. To do this, you only need to register on its web portal through a few simple steps. Once inside, the complicated thing is that this “CV 2.0” adequately and attractively collects who you are and everything you can offer at a work level.

Since time is money and we don’t have too many, our advice is to focus your efforts on a few essential points of improvement that will help you impact correctly. So here are our five tips to get you started.

Optimize your LinkedIn profile in five steps

Use the active voice in verbs

Making our skills known compellingly for those who access our LinkedIn profile can seem complicated, especially when selecting which words best define us. An easy way to make your strengths sound interesting is to use the active voice on verbs, even when describing past job achievements.

Instead of “Creating, editing, and promoting blog content,” use phrases like “I create, edit, and promote blog content.” In this way, you unconsciously transmit enthusiasm and capacity for action. And try to find verbs that convey movement and not passivity. Thus, instead of the typical “responsible for coordination…” you can say, “I coordinate…”.

Include a professional photo on your LinkedIn profile

It may seem obvious to more than one person, but you would be surprised by the number of selfies and poorly lit images you can find by reviewing user profiles. Don’t confuse a professional photo with a rigid presence. Good lighting and a genuine smile can work wonders. Also, avoid that the background can distract whoever enters your profile. Bet on something neutral.

Do not use whole body images if it shows you up to the shoulders or at most half the body better than better. It is not convenient to use cropped images in which the presence of other people is sensed. Yes, you looked great in that group photo hugging your cousin at her wedding, but this is not the place to show it.

Ask for recommendations that will earn you credibility

LinkedIn gives you the option to add recommendations to your profile. In this way, you gain credibility and give your audience another way to learn more about you through the opinions of those who have had professional dealings with you. This is a valuable way to gain a positive reputation. Not only can you request it from your boss, but it can also be your colleagues who talk about you and your abilities at work.

And, of course, you can also make your recommendations in co-workers’ profiles. It is another way to provide visibility to your profile.

Also Read : what is paid media and its advantages

Enhance your current projects

Do you get chills thinking about how to make your profile summary attractive? Just like completing your profile, writing a resume can be tricky: what should I include, how many words to use, what am I interested in highlighting?

This way, your summary won’t be static and will change as you progress through your projects. For those interested in your area of ​​expertise, it will be an incentive to start following you. And from your resume, you will transmit an image of an active worker passionate about his work.

Include multimedia elements in your LinkedIn profile to enrich it

Take advantage of all the tools that LinkedIn puts at your disposal to make yourself known. Include samples of work you have done in training courses or previous jobs. You have the opportunity to attach documents, photos, links to websites, videos, and external presentations.