For many businesses, SEO is decisive within the growth and marketing plan. If you are looking for tools to improve the organic positioning of your website, stop looking! In this article, we will tell you five tips to boost your SEO to position your page in the main search engines.
So that you can meet your objective, we will offer you practical advice adapted to any scenario. In addition, they will be focused on improving the organic positioning of your website in search engines, mainly in Google.
The first step to take when going live with your web page is to select a good URL. This URL is the address visitors will type to find your site in search engines.
Keep in mind that the URL or domain name is the first information users see when they enter your website. In addition, it is the first aspect that Google looks for to understand what your site is about and decide how to rank you.
For this first step to work correctly, you need to ensure the URL is clean and friendly. That is, there are no special characters or page IDs. Remember that the ideal domain bets on the name of your company and perhaps a keyword that provides SEO value.
Do you know what anchor means? Anchor text is the text users can click to go directly to another web page.
Anchor text used in the right way works to help users navigate your website and find what they’re looking for. Likewise, it should include keywords and phrases related to your business or value proposition.
On the other hand, anchor text is an ideal way to boost the SEO of your website. However, it would help if you kept in mind that using links or anchors excessively may not help your readers and cause red flags for Google. So be careful!
To finish the five tips to boost your SEO, you should know that each page must have a title, subtitle, etc. By the time search engines crawl your site, you can better understand your content if you do it the right way.
The part that should prioritize is the title of your page, and you should organize it as H1 (a tag that indicates the importance of this piece of text). Something essential is that this title effectively describes the content of your page and should not have more than one H1 per page.
After including your H1, you can add H2, H3, and so on (as subheadings, thus indicating the importance of other points in the content). We suggest that you be very careful when applying them and never forget the keywords. Also, remember that the clearer your structure is, the easier it will be for search engines to assimilate the content.
Another tip to boost your SEO is to include alternative text to your images. For search engines, it is an excellent way to know the content of your page and to know the topics with which it is related. It is also a fundamental part of SEO Positioning.
To understand what a photo or graphic is showing, search engines look for this alt text, which is simply a concise description of each of the images found on your website.
When writing your alt text, you want to make sure that you accurately describe what the image is showing. Additionally, we recommend that you include the name of your company or some keywords that are related to your company or business.
If you didn’t know, it is possible to create titles and descriptions for each page! You should note that these are short texts about what your business does. Also, keywords and interspersed phrases are incorporated to enhance the SEO of a web page.
Now, have you ever been on a tab in your browser? The short phrase that is visible under your mouse is the page’s title. Even though the description is not visible, it is essential for search engines.
Title and description are some of Google’s data to determine your site’s rank effectively. You must know that when users search for something on the internet, they read the title and description to know what it is about, which is decisive in deciding whether to visit it or not.
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