Video Marketing: The Best Apps To Edit Videos
Audiovisual content has become one of the best ways to reach the public, especially social networks. One of the main advantages of using this type of content in a video marketing strategy is the speed and immediacy with which an idea, information, or any relevant data can be transmitted to many users. Some social networks, such as Instagram or TikTok, have further popularized this format, which can consume from mobile devices, and it is not necessary to have a large budget to create it.
Advantages of editing your videos from your mobile phone
One of the main advantages of editing videos from a mobile device is that it allows you to create content with a low budget. We should also point out that having a mobile application that will enable you to edit videos is very practical since everything can be done quickly from the same device, record, edit, and publish on social networks.
Mobile phones, which are devices that any user uses daily, together with the popularity of social networks, created the need for easy-to-use photo and video editing applications. Use and intuitive. Another advantage of editing videos from your mobile phone is that you do not need specific knowledge on the subject. Considering the growing popularity of this type of content, the quicker and easier it is to create it, the better.
Best apps for video editing
Different mobile apps can help in video editing, but these are the best options:
InShot
InShot is considered one of the best apps for video editing on mobile devices. It is a free app available for Android and iOS and designed to create content for Instagram, TikTok, and other social networks.
From InShot, you can carry out different actions, such as cropping videos, merging them, adjusting the speed, adding music or voiceovers, and adding filters. It even allows you to rotate the image.
It is unnecessary to know editing to use this app since it is very intuitive and easy to use, and the results are excellent.
Adobe Premiere Rush
Adobe Premiere Rush is an app that can be used on mobile devices and desktops. It is considered one of the complete applications to edit videos, but to use it, and you have to pay a monthly fee.
Contrary to what it may seem, the application is straightforward and allows you to trim, change the order of the clips, retouch the color, add voiceovers or music, and add text. In addition, the quality of the results is very high.
The application has been designed so that videos can be quickly and easily exported to any social network, such as Instagram, Facebook, Twitter, Vimeo, and Snapchat, among others.
Quick for GoPro
Quick is a free application available for Android and iOS that allows you to create videos quickly and easily from the same mobile device.
The app has templates that allow you to create video clips using photographs, allowing you to edit automatically. Although it will enable you to make some custom adjustments, such as adding titles, passing filters, or making cuts, it is an application that leaves very little control to the user. This can be a disadvantage for those who want to give their content a very personal touch, but it is a success for those who want an excellent and publishable result in a few clicks.
iMovie
Another app designed for video editing is iMovie, available for iOS and macOS devices.
This is one of the most professional applications since it allows you to record, edit, modify and improve any video. Its main functions include correcting shaky videos, changing the audio, cropping, and rotating. This tool has been used during shooting movies and short films because it offers high-definition results quickly and easily.
The app allows you to share videos on social networks or by email quickly and easily since its interface is intuitive. No advanced video editing skills are required to use it.
Animoto
Animoto is an excellent application for those users who need or want to create a video from a base of photos since it can be done in just a few minutes.
With this application, you can add music or audio to the video and animations or filters to give it a more personal touch.
Power Director
PowerDirector is a tool available for iOS and Android to create high-quality videos quickly and easily. It is considered one of the most popular video editing apps since millions of downloads have accumulated.
This application offers all the features necessary to edit a video, from the most basic, such as inserting titles or trimming, to more advanced ones, such as adding special effects.
This application is paid, although it has a free version. Unfortunately, the videos have a watermark in this version, and the user does not have access to all the features.
Splice
Splice is an application reminiscent of iMovie since it allows you to edit any video feature. With this app, you can trim a video, use style effects, adjust the speed, and add music—all for free.
One of the slight drawbacks of this application is that the videos in which there is music extracted from the same app cannot be monetized due to copyright issues.
FilmoraGo
Finally, FilmoraGo is a free application available for Android and iOS operating systems. One of the advantages is that the videos come out without watermarks despite being free. In addition, it offers numerous tools to edit a video and customize it.
It is an ideal application for users who do not know much about editing since it incorporates a virtual assistant that makes suggestions so that the result is even better.
Creating video content for social networks is quick and easy, mainly if you use any of the applications mentioned. This means that any brand can produce quality content without investing a large amount of money and get excellent results.
