What Is Content Marketing?

Content Marketing is one of the communication disciplines that has increased its presence in recent years. However, twelve years ago, Joe Pulizzi – founder of the Content Marketing Institute – was already talking about it, describing it as:
“A marketing technique of creating and distributing relevant and valuable content to attract, acquire and attract the attention of a well-defined target audience, to encourage them to become future customers.”

What is content marketing?

When we talk about content marketing, we refer to a marketing strategy where the creation and distribution of content must be valuable enough to attract the target audience’s attention and convert them into potential customers.
Content marketing is without a doubt the most effective method of internet marketing. Its benefits affect image improvement, sales boost, and customer retention. Therefore, you will need a good content marketing strategy for any business looking to promote itself on the Internet.
For this reason, this type of marketing is part of a company’s business strategy. At Adrenalina, we try to determine what our clients can create and distribute.
Making information available to potential customers is the way forward in the information age, where consumers use the information they find online to help them make purchasing decisions.

Advantages of Content Marketing

Let’s talk about the benefits of choosing a content marketing strategy.

• Thanks to finding us in the online channel, it is a cheaper and, above all, more profitable option since you only have to make an initial investment.
• Improve the brand. It will certainly help build a good reputation and visibility.
  A good relationship with users and potential customers. We will establish conversations through their comments, and they will always be open and natural.
• It will undoubtedly improve search engine rankings.
• The capture of links. Good content is likely to be linked, and thus we naturally get links that will improve our authority in search engines.
• Creation of community around the brand. The content creation channels are varied: podcasts, videos, articles, social networks, email marketing, memberships. In all these channels, you can create a community around your brand.
• Achievement of conversions. Content marketing has to target a series of conversion indicators (KPIs).
• Compared to traditional advertising, we are in an area where communication is not intrusive and is based on adding value.
• It allows us to position ourselves by a greater volume of relevant keywords for our business. Written Content Marketing is an excellent opportunity to monopolize many of the keywords related to your sector. This makes our visibility in Google increase.
• It allows us to increase the volume of qualified traffic to our website.

How can I start with the Content Marketing strategy?

Once you are clear that the content marketing strategy cannot be lacking in your company, you must know how to generate that content and how to offer it to your target audience to achieve the proposed goals.

There are different ways to create content and generate engagement through other formats :
Images: widely used in social networks. It is a simple method of capturing the user’s attention, promoting your company’s products, or adding value to your brand.
Infographics: are a very visual way of providing data to users through graphics, adapting the information of a text to more straightforward and more engaging content for the user.
Tutorials: Who has not ever gone to YouTube to find a tutorial to learn how to do something? Practically all of us go to tutorials that show us a product or explain how it works. So this format is ideal for content marketing.
Videos: Moving images are an excellent resource for attracting attention, as are images. Using image and audio is a perfect combination to give value to the content we show.
Ebooks: the objective of this format is to expand the information on a topic that the user can deepen. This type of content works very well since it is an added value you offer to the user.
Whitepapers: These are documents in the form of a guide explaining how to solve a particular problem or help users understand a specific topic.
Applications and games: this format is closely related to the type of company. It is an innovative and different way of connecting with your users.
Webinars: we have been able to see it with the current situation we are experiencing. Who has not been present (virtually) in a webinar during the quarantine? It is an ideal method to get leads from people interested in obtaining some information or free training.
Templates: generating templates and offering them to your target audience is a resource that works great and adds a lot of value to the user.