What Is Paid Media And Its Advantages

When we talk about Paid media marketing, we refer to all those communication media in which advertisers have to pay to publish their ads. We include channels such as newspapers, magazines, television, radio, outdoor advertising, or direct mail. We also find new media such as web pages or text messages.

What is paid media ?

The paid media, also known in Spanish as paid media, are all those media in which a brand pays to publish its ads and thus promote its products or services.
Social media and SEM campaigns are the fabulous jewels in the crown for paid media strategies within digital marketing.

Examples of paid average

We have already mentioned that, within digital marketing, social media and SEM campaigns are the favorites when carrying out a paid media strategy, but let’s go into a little more detail:

Social ads campaigns

Social networks are also very effective for carrying out paid media campaigns; applications such as Instagram, Facebook, or Twitter Ads allow you to create ads and promote posts that have already been made. If you want to build B2B relationships, LinkedIn Ads is the best social network to reach a more professional audience.

Google Ads Campaigns

Google Ads is the most powerful tool to carry out SEM campaigns and advertise in many other media, such as information portals, blogs, applications, and other digital platforms.
You can create search ads that are activated with specific keywords and display advertisements that appear on the platforms you choose.

Advantages of paid media

Once you have an idea about paid media, let’s see how this strategy can benefit your business:

Control

Investing in social networks and search engines is a strategy that is within reach of any type of project since it is you who decides where you want to go and how much you are willing to pay for it.
By this, we mean that you already know what you will spend on the campaign and its scope from minute zero, not to mention that it allows you to create particular audiences. Ultimately, you are the one who sets the budget, the reach, and the people you want to see your ad.

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Greater visibility and positioning

Investing in advertisements allows you to generate more traffic to your website, which considerably improves your position in search results. In this way, if your web page appears in the first positions of Google, you will obtain greater visibility, getting more people to know you.