What Is The Bounce Rate ?

Bounce Rate or bounce rate is an unknown term for most companies not directly dedicated to SEO positioning or Digital Marketing. However, its importance is enormous both in sales management and in correcting errors in your e-commerce. That is why we will try to shed some light on the definition of this Anglo-Saxon expression.

In this post, in addition to explaining the bounce rate, we will give you some tips so you can improve the bounce rate. In some cases, however, it is advisable to hire a specialist in the field since this parameter is quite complex and requires an SEO positioning technician to analyze why there is a high bounce rate or why the user does not skip to the main page. We’ll tell you everything!

What is the bounce rate?

The bounce rate or Bounce Rate became popular with the arrival of inbound marketing (Attraction Marketing), which gave a twist to the concept of traditional marketing based on intrusion and spam. Bounce rate is the number of people who arrive at a website and leave it after only viewing one page, usually the main page. The time of the visit does not usually exceed 30 seconds in duration.

But what does Bounce Rate mean? Although a high bounce rate is usually associated with a poor organization of the content or the site’s appearance, which causes distrust in the user, the truth is that the nature of the web page also limits the average duration time. It is not the same that this low bounce rate occurs in an online product sales business as in a corporate website with its data.

How to bounce rate is calculated

The Bounce Rate is easy to calculate. Divide the number of visitors who have only accessed one page of the site per session by the total number of visitors. The result would be the bounce rate. By the way, the minimum time to be on a website is falsified by some webmasters through the so-called “Counter-Terrorism,” which consists of updating a page in a loop so that it is counted as several sessions. This is heavily penalized by Google, so it is not recommended.

When do you have to worry about a very high Bounce Rate, and when do you not?

A high bounce rate may or may not be a problem. It all depends on the nature of the digital company. The Bounce Rate has no value if you have a web page aimed at customers finding your phone number, data, or quick information about your business. They are the classic websites that act as online business cards. In this case, the bounce rate should not concern you. 

For example, it happens with web pages dedicated to informing about the billboard, telephone numbers (such as Yellow Pages), etc. It is natural for users to enter, consult the information and leave the page. An exception is when there is the possibility of making a reservation online. In that case, we must assess the bounce rate.

Also, if you have an e-commerce and your users do not stay on your page for more than 30 seconds likely, the design of your website or the type of product does not attract potential consumers. It also often happens that an unintuitive or challenging to use web page is often rejected. Let’s not forget that competition on the Internet is very high, so users have low tolerance levels when waiting for a website. Do you have a high bounce rate on your website? It is now that we have changed it!