The competition to get the attention of Internet users is today more vital than ever. On the one hand, it is possible to get the right users to reach a web page through digital marketing strategies. However, it is vital to create an intuitive, simple, and satisfying user experience once there. UX and UI design services take care of it.
It is estimated that it takes 0.05 seconds for users to an opinion about a website. You can maximize this opportunity to convert unknown visitors into customers using UX and UI design services.
Although UX and UI design services are related, they are two different areas.
On the one hand, the UI concept refers to the “user interface”, the graphic design of an application or website. Thus, the UI designs a satisfactory user experience by choosing colours, shapes, and sizes in elements such as buttons, texts, images, transitions, animations, and the rest of the components the user interacts with within an application or website.
On the other hand, UX refers to “user experience”. It is about determining what kind of interactions a user carries out on the website or application and optimizing them to be intuitive and frictionless. Thus, a UX designer establishes the structure of an interface or, in other words, how information and navigation are organized.
The definitions of UX and UI design services already state that they are carried out by two different professional profiles, who carry out other tasks (or the same professional, trained in both fields).
Thus, UI designers are graphic designers whose goal is to deal with the aesthetics of an interface. Therefore, its function is to make the application or website attractive to the user, coherent and adjusted to the needs of each company.
On the other hand, the UX design determines how the user must operate in the application or website to achieve its objective (for example, what type of actions must be carried out to learn more about a business or, on an eCommerce site, buy one ). of the products). Thus, a UX professional must have extensive knowledge of web architecture.
A website that presents a satisfactory user experience makes a difference against the competition and generates trust. Therefore, it is more likely to attract users, convert them and retain them.
UX and UI design services allow you to plan a website or application following the previously defined customer journey.
In other words, they make it easy to guide users to the actions that the company wants, from converting them into leads or prospects to customers. To do this, a satisfactory and intuitive experience is planned both aesthetically and operationally, improving user interactions and guiding them towards the purchase.
Through UX and UI design services, companies can access metrics about user behaviour on a website. In this way, it is possible to optimize those aspects that present room for improvement so that they consistently offer conversions.
Therefore, UX and UI design services are essential for any web development project that manages to attract users and convert them through satisfying and intuitive experiences.
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